Content marketers predict that AI writing tools will replace live writers, according to 2023 Content Marketing and Generative AI Outlook, a study by BMV.
Of those polled, 40% say junior writers will be replaced and 29% say all writers will within five years. Another 31% say it won’t happen at all.
At the same time, 58% believe AI-generated content will be penalized by search engines. As AI chatbots are integrated into search, content marketers say they are:
Of the companies polled, 45% are increased their content marketing budgets, 26% are decreasing them and 29% are staying the same.
They are working on:
B2B content producers are focused on these formats in 2023:
On the B2C side, they are producing:
BMV surveyed 1,000 content marketers in Q1.