• by Tanya Gazdik , April 27, 2023

Reese Witherspoon’s Hello Sunshine media production brand will launch Shine Away, a consumer-facing event to be held June 17 in Nashville. The company aims to bring the Hello Sunshine community together for “a day of connection, entertainment and joy,”

Witherspoon and Kellyn Smith Kenny, AT&T chief marketing and growth officer, will open the event with an in-depth conversation that explores the power of connection and the  “impact of storytelling."

The event will tap into brands from across the Hello Sunshine universe, including The Home Edit, Reese’s Book Club, Fair Play, Unicorn Space as well as the company’s film, television and music projects. 

It also aims to offer opportunities for fans to connect with inspiring entrepreneurs, authors, athletes, musicians and each other. Additional tentpole panels, educational and creative workshops, and surprise performances from special guests are also planned.

Tickets to the event at the JW Marriott Nashville range from $199 to $350.

Hello Sunshine, which is a part of Candle Media, is a “true community that is bonded together by a shared passion for uplifting female voices and changing the narrative,” Witherspoon says in a release. “Because connectivity is what fuels us, we wanted to create a space for meaningful conversations that lead to creativity, inspiration and self-discovery.”

Select content from the event will be available for livestream on Hello Sunshine’s Instagram.