• Fast Company, Wednesday, May 3, 2023 5:07 PM

Nissan took an unconventional approach to promote its new electric Ariya SUV -- a four-hour YouTube video. "What could have led to outrage instead became a viral success, attracting more than 17 million views and thousands of positive comments," per Fast Company. "The secret to Nissan’s success was that the ad was specifically produced for a popular YouTube channel: Lofi Girl, a 24/7 livestream of relaxing instrumental beats, accompanied by the animated video of a girl penning notes while a cat peacefully naps in the background. Nissan’s ad not only uses a similar soundtrack, but also a closely aligned aesthetic. The video features an animation of a woman driving through a beautiful countryside, very occasionally passing subtly placed billboards for the Nissan Ariya."

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