Shiny, smooth and strong hair take center stage in “Make It Legendary,” a new campaign for Wella Professionals’ Ultimate Repair product line created by its newly appointed creative agency of record The Badger Agency.  

“This campaign is fueled by the power of women to be bold, proud and fierce,” says Madonna Badger, Badger Agency Founder and Chief Creative Officer. “When we have a good hair day, everything feels amazing and we know we can do anything.” 

Wella Professionals’ Ultimate Repair line includes four products: shampoo, conditioner, protective leave-in cream serum and the new Miracle Hair Rescue treatment, a lightweight leave-in spray for intensive, inside-out repair of all hair types.  

Sample the work here and here.