• by Joe Mandese  @mp_joemandese, May 9, 2023

That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagues is the name of a political spot he wants to create that is the antithesis of "Morning In America."

But given the subject matter -- a vision of what another term if the twice-impeached former president was once again elected would be -- maybe "Nightmare In America" would be a more fitting title. Or, as I've previously suggested, "Mourning In America."

In any case, Deutsch told his colleagues on the MSNBC show this morning that's a political ad he's planning to "cut at some point" to show "what this country will look like with a new Donald Trump presidency."

"The dystopian country that he talks about," Deutsch went on to describe in response to an actual new ad featuring the voice of Liz Cheney that the "Morning Joe" crew was discussing when Deutsch disclosed his vision for a new spot that would be "the antithesis" of the Tuesday Team's "Morning In America" spot for Ronald Reagan's reelection campaign (view below).

"[It would] really paint the picture of what the streets would look like -- what freedom will look like -- with Donald Trump as president."

Ironically, we already have a preview of that spot, and it ran from January 20, 2017 through January 20, 2021, so there's plenty of archival footage for Deutsch to work with. No need for CGI.

Though maybe a computer-generated version of legendary ad man and "Morning In America" narrator Hal Riney's voice would work well for it.

Deutsch's disclosure, by the way, was prompted by the release of a new ad by former Wyoming congresswoman and January 6th committee member Liz Cheney's political group being released in New Hampshire this morning.

You can see that one here courtesy of "Morning Joe." The other Joe.