Last year Los Angeles-based Influencer marketing company Influential had a presence at the Cannes Lions Festival of Creativity with a big yacht. 

This year it’s taking beach front property in partnership with marketing and experiential company Brand Innovators with the debut of an activation unsurprisingly dubbed “Influential Beach Presented By Brand Innovators.” 

It will take over the space on the Croisette previously occupied by Twitter, which has come under new ownership (Elon Musk) since last year’s Festival. The venue will offer panel sessions, parties and other content for Festivalgoers as well as provide an invitation-only space for bigwigs and other special people to network and have meetings.  

Influential and BI have booked a number of celebrities to make appearances including Paris Hilton, YouTuber David Dobrik and social media influencer Adam W.  

CMOs scheduled to appear at the venue include Manolo Arroyo of Coca-Cola, Ulta Beauty’s Michelle Crossan-Matos and Nick Buckley of L’Oreal. 

BI also said it was expanding its partnership with the New York Post’s gossip and entertainment news unit Page Six, whose writers and photographers will be on hand to cover parties and other events throughout the festival.