• by Fern Siegel , May 17, 2023

MullenLowe's LA office has a new executive: Kristina Jenkins was tapped as its new head of strategy.

Most recently, she held the Chief Strategy Officer position at Eleven.

Before that, Jenkins headed strategy at the Cashmere Agency. She was also Zambezi's first Chief Strategy Officer and served as director of cultural planning at McGarryBowen.

Her brand expertise includes working with Disney, Google, HBO, Instagram, Hulu, FX, Taco Bell, Venmo, Reebok, Verizon and Marriott.

At MullenLowe, Jenkins will lead a team across a portfolio that includes Acura, Corona, Grey Goose, Patrón, Hawaiian Airlines and the California Avocado Commission.

“KJ brings a palpable energy to strategic thinking,” said Javier Passerieu, managing director at MullenLowe LA. “We’re excited to see her reignite our teams’ passion for unlocking insights to inspire bold work and exploring new territories with her culture-first approach.”