Cheil Worldwide agency Barbarian has appointed Vince Lim as its new Chief Creative Officer.
Lim who was part of the team that created the “Fearless Girl” statue unveiled on Wall Street in 2018 and the Creative Director behind the “death of Mr. Peanut” Super Bowl campaign a few years ago.
He brings nearly 30 years of experience to his new post and will report to Barbarian CEO Steven Moy.
Most recently he was the Head of Creative / Executive Creative Director at Argonaut New York, where he is credited with launching the shop’s East Coast presence.
Lim joins the agency amid a growth phase: Since Moy took over as CEO In 2019 it has added 20 new clients, including American Express and Post Consumer Goods. It has also launched four new business practices, including its Innovation Labs.
Moy also helped launch Barbarian Commerce, a global offering designed to create and operate ecommerce experiences for brands.
Given Lim’s track record, said Moy, “I know he will help our clients define their communication, commerce, and customer relationship initiatives and accomplish the cultural impact they desire.”