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H&M, Nike Deal With 'Greenwashing' Lawsuits

H&M is fighting off a class-action lawsuit accusing it of overstating its sustainability claims (a practice also known as greenwashing), while Nike's fight over a similar complaint is just beginning. An Eastern District of Missouri judge dismissed claims against H&M under Missouri’s Merchandising Practices Act citing their “failure to state claims” against the fast-fashion giant. "Nike’s own brewing class-action lawsuit, filed May 10 in the Eastern District of Missouri, treads a familiar path as H&M’s, with plaintiff Maria Guadalupe Ellis claiming that the sportswear Goliath is deceiving consumers by 'falsely and misleadingly' marketing its products as 'sustainable,' 'made with sustainable materials' and 'environmentally friendly' while supporting a 'Move to Zero,' a reference to Nike’s campaign to generate zero carbon and zero waste," per Sourcing Journal. 

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