The Washington Post, in an effort to reach younger and more diverse audiences, is allowing subscribers to pay with their Venmo mobile payment account,.
The special offer, created by the Post’s Next Generation team, provides an additional option for readers to use their preferred payment method.
New subscribers will get $5 in their Venmo account after paying for their first four weeks—for a limited time.
A subscription is just $4 every four weeks for one year and then $12 every four weeks after that.
We see this unique deal as an opportunity to tap into the next generation of readers who may have never considered subscribing to The Post or any other news outlet,” says Phoebe Connelly, director of Next Generation audience development at The Washington Post.
“We are continually looking for features and tools that our readers want,” adds Michael Ribero, chief subscriptions officer at The Washington Post. “This collaboration builds on this foundation as we continue to pursue innovative ways to reach the next generation of subscribers.”
The Post cites Venmo research showing that users shop over two times more frequently than the average shopper and are 19% more likely to make repeat purchases.