One Show Honors Apple For Its Work Showcasing Accessibility

Apple capped off The One Club For Creativity’s Creative Week in New York Friday on a high note,  picking up Best of Show, Brand of the Year, and Brand-Side/In-House Agency of the Year honors. 

Apple London with Apple Cupertino collected the awards for “The Greatest”, a film showcasing the brand’s ongoing commitment to accessibility which was launched late last year.    



“The Greatest” also received five Gold Pencils (three in Brand-Side/In-House, and one each in Film & Video and Music & Sound Craft), and a Silver in Moving Image Craft & Production. 

BBDO Toronto also had a strong showing, being named Agency of the Year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine.  

In addition to Apple and BBDO Toronto, top honorees in this year’s One Show, based upon cumulative scores for Pencils and Merits won across all disciplines included:  

  • Independent Agency of the Year — Wieden+Kennedy Portland 

  • Network of the Year — Ogilvy 

  • Independent Network of the Year — Wieden+Kennedy 

  • Creative Holding Company of the Year — Omnicom 

  • Production Company of the Year — Smuggler New York 

  • Music & Sound Company of the Year — TA2 Sound+Music Toronto 

  • Client of the Year — AB InBEV 

  • Non-Profit Client of the Year — Grupo Estratégico PAE  

  • Brand of the Year — Apple 

More on the One Show winners can be found here.  



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