• by Fern Siegel , May 23, 2023

VCCP named Jed Grossman its first Chief Creative Officer in the U.S. His charge is to lead creative for the agency and drive its growth in North America.

The hire follows VCCP NY merging with its San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier in the year.

Grossman reports to Darren Bailes, Global Chief Creative Officer Darren Bailes.

VCCP US has added Mike's Hard Leomonade, Nutribullet and Native to its roster. “Now, with the merger of VCCP NY and M/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights," said Brett Edgar, CEO at VCCP US. "He has a challenger spirit."

Previously, Grossman was executive creative director at Arts & Letters, where he managed a cross-agency team and welcomed clients such as Google, ESPN, and Tito's Vodka.

Before that, he held posts at B-Reel, Mother New York and Crispin Porter + Bogusky.

Grossman has won numerous awards, including Cannes Lions, The One Show, The Clio Awards, D&AD and Art Director Club.

“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” said Grossman.

VCCP US client list includes White Claw, T-Mobile for Business, Audi and Staples.