• by Fern Siegel , May 26, 2023

Sprinkles, a national bakery known for its Red Velvet cakes and cupcake ATMs, named Austin, Texas agency Proof Advertising its  creative, social, digital and media AOR.

The win came after a competitive review. Herman Scheer previously handled the account.

The 18-year-old Sprinkles has more than 50 bakery and ATM locations and a thriving ecommerce business.

“It’s critical that our partners are as passionate about the Sprinkles brand as we are,” says Michelle Wong, CMO, Sprinkles. “The team at Proof showed us just that.”

Initial work kicks off with national social, email and creative brand initiatives that focus on Sprinkle’s offering of limited time only products and promotions. 

Sprinkles opened its first bakery in Beverly Hills, California, in 2005.

“As a brand liberation agency, we focus on unleashing the brand potential that catapults clients in ways they have not yet realized,” said Bryan Christian, founder-CEO of Proof.

Proof's food clients include Subway, Stubbs BBQ sauces, Apothic Wines and Del Frisco’s Grille.