Klaviyo, an automation platform for B2C businesses, has formed an integration with Amazon’s Buy with Prime.
The new offering, the Klaviyo for Buy with Prime, enables users to sync their Buy with Prime orders and customer data with Klaviyo.
“It’s becoming increasingly challenging for businesses to stand out in today’s ecommerce market — which means it’s crucial for businesses to utilize their own customer data to fuel more personalized marketing efforts and cultivate brand loyalty,” says Rich Gardner, senior vice president of global strategic partnerships at Klaviyo.
The new arrangement will allow clients to “sync, access and analyze shopper data from purchases made using Buy with Prime,” Gardner adds.
According to Klaviyo, firms using Klaviyo for Amazon Buy with Prime can: