artificial intelligence

Study: Marketers Quickly Take To Generative AI

Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it within a year, and 46%  expect to within two years.

Two-thirds of respondents who currently use AI say they do so for brainstorming sessions, first drafts and outlines. Forty-nine percent say they use AI to produce final content.

The Botco report was based a survey of 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from companies with more than 100 employees.

Among the converts to generative AI include Microsoft, which is in the process of adding its search to ChatGPT.

“ChatGPT will now have a world-class search engine built in to provide timelier and more up-to-date answers with access from the web,” Microsoft CMO and Corporate Vice President Yusuf Mehdi wrote in a blog post. “Now, ChatGPT answers can be grounded by search and web data and include citations so you can learn more — all directly from within chat.”



Doing searches within ChatGPT is a new paradigm that threatens Google’s dominance in traditional search. Google is currently using generative AI, with a chatbot that ad customers can use to improve their ads.

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