• by Colin Kirkland , May 26, 2023

Chris Vincelli, previously the vice president of publishing at in-game advertising platform Anzu, has joined video game advertising and monetization company Bidstack where he will act as the vice president of enterprise partnerships and work with existing gaming and programmatic advertising partners.

Bidstack founder and CEO James Draper wrote in a recent release that Vincelli will help expand the company’s commercial partnerships portfolio and “ramp up” its expansion into the U.S. market, which began with the recent C-suite hires of Jude O’Connor and Camila Franklin.

“By bringing Chris on board, Bidstack demonstrates its unwavering commitment to capitalizing on the untapped potential within the in-game advertising market,” added Draper.

Since entering in-game advertising in 2017 with Sport Interactive’s Football Manager series, Bidstack has worked with leading game publishers like Ubisoft and Take-Two Interactive, while also devising and running campaigns for brands including Marriott, Bonvoy, Paco Rabanne and Doritos.

“The global video games advertising industry is ripe for disruption,” commented Vincelli, adding that he’s looking forward to delivering in-game advertising solutions and helping global brands reach “billions of engaged eyeballs at scale without interrupting gameplay.”

Prior to joining Bidstack, Vincelli helped Anzu form strategic partnerships with AAA games companies. He’s been in the mobile ad industry for a decade, having held roles at Vungle, Verizon Media and Yahoo.