BoyleSports Appoints Above+Beyond Creative Agency
- by Fern Siegel , June 5, 2023
Ireland’s largest independent bookmaker, BoyleSports chose Above+Beyond as its creative agency to produce its upcoming new ad campaign.
The win came after a competitive pitch.
BoyleSports has been driving international online growth, with its recent entry into South America following its
arrival in South Africa in 2022. In Britain, its total shop count is more than 375 across the U.K. and Ireland.
Aimee Prendergast, marketing director, BoyleSports,
said the brand's goals is to "accelerate our expansion plans in new and existing markets. We pride ourselves on being a customer-first business, and it’s so important this is carried through in
everything we do."
Above+Beyond’s new creative ad
campaign for BoyleSports will launch in the coming months, rolled out via the brand’s media-buying agency Wake the Bear.
Matt Steward, CEO of
London-based Above+Beyond, added: "We have a partner who shares an ambition to deliver brilliant and impactful creative, to drive real growth."
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