real estate

Zillow Touts Its Versatility

Zillow, the site where most people go to check out a prospective new home, has launched a new campaign highlighting the site’s other uses.

“Now you can Zillow an agent,” says a voiceover, as a visual about “Trish,” who has made 1,038 deals, appears. The ad, via 72andSunny, also highlights Zillow’s ability to check out home loans.

Zillow’s approach is to provide all of the services a would-be homeowner might need. The message is, as one person says in the ad, “Zillowing doesn’t just mean looking at houses.”



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