• by Colin Kirkland , July 11, 2023

Through a new integration with link-in-bio platform Linktree, Snapchat is allowing all users with a public profile to include a Linktree to their bio. 

That feature was previously available only to select brands and the platform’s leading creators (known as “Snap Stars”). 

The company’s Linktree integration invites up-and-coming influencers to help their fans discover more of their content on other websites and apps, potentially heightening their brand’s visibility. 

Users can open their public profile, click edit and select “Website or Linktree” to add a URL. The platform said it will be rolling the new feature out over the coming months. 

As part of the partnership, Linktree is including Snapchat as a share destination for users to add Linktree links to their Snaps and Story posts via a button that reads either “Add me on Snapchat” or a user-customized phrase. 

In turn, Linktree is being added as a share destination on Snapchat. 

“All of this with the goal of more Snapchat links on Linketree and more Linktree links on Snapchat,” Linktree wrote in a blog post.  

In April, the link-in-bio company was effectively made obsolete on Instagram, the app on which it gained mass popularity, after the Meta-owned app increased the number of links users could use in their bios from one to five. Now, Linktree is trying to pivot. 

Per the new integration, Snapchatters will also have the option to sign up for a free three-month trial of Linktree Pro, which is designed to offer subscribers exclusive analytics and aesthetic tools to help them build sustainable businesses and grow their careers as creators. 

Snap has recently directed its primary focus to growing its creator economy. 

After Snap’s revenue rose at the slowest rate since the company went public, then declined in the first quarter for the first time ever, the company expanded its ad revenue sharing program to all eligible creators depending on follow and view counts. 

According to a recent report by the Wall Street Journal, these tactics are paying off for some creators, like Adam Waheed, who claims to be making six figures a month through Snap’s new creator incentives.