Filthy is promoting its cocktail mixers
and garnishes with a new push: “Love Is in the Details.”
The videos feature influencers in the global hospitality
community, such as cocktail author Gabe Urrutia, Visionary Award winner Tiffanie Barriere, mixologist Lynette Marrero and bar owner-hospitality legend Joshua Wagner. All are featured in a conversation
with Filthy founder Daniel Singer.
Zaddy agency’s Alexander Ferzan was Singer’s creative partner for the campaign, serving as director and executive producer.
The
videos are available on www.Filthy.Love, Filthy’s
YouTube channel and Instagram, with a premier screening to follow at Tales of the Cocktail, the spirits industry's largest trade conference, which is being held July 23-28 in New Orleans.
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Singer called “Love Is In The Detail” his “love letter to the community that lifted Filthy up over the years. Our goal is to shed a light on those who work in cocktail and bar
spaces, who show love through service to all of their customers each day.”
Singer created Filthy in response to bars serving what he considered sub-standard garnishes. He spent two years
examining hundreds of varieties of cultivatable olives and cherries to find the perfect cocktail garnishes. Naturally cured olives was the first Filthy product.
Outside brand
channels, the campaign is supported with social media from the cast and select digital media.
Filthy is a Miami-based company distributed in nearly 50 states.