• by Danielle Oster , July 27, 2023

French’s is no newcomer to bringing its mustard flavor to unexpected places.

In years past, it’s celebrated National Mustard Day by injecting the flavor into such sweet treats as ice cream. This year, the yellow condiment gets the confectioners' treatment, with the brand teaming up with Mars’ Skittles brand to make Mustard Skittles a reality for National Mustard Day on Aug. 5.

“From Mustard Ice Cream to last year’s viral Mustard Donuts, this year marks the fifth time French’s has gone all out with flavorful innovations to celebrate National Mustard Day,” Valda Coryat, North America vice president of marketing for French’s parent company McCormick & Company, said in a statement, adding “we knew we had to outdo ourselves.”

Coming from the sweet side, Mars marketing director Ro Cheng said Skittles is always looking for opportunities to “deliver unexpected ways for fans to experience the brand.” That's why it decided to team up with French’s for the limited edition-treat that “combines their tangy mustard flavor with our iconic chewy texture.”

Those looking to taste the mustard rainbow can visit French’s website and enter for a chance to win a candy pack through Aug. 5. French’s is also taking the National Mustard Day promotion on tour via its Mustard Mobile -- which the brand describes as “a bright yellow custom-designed vintage bus complete with giant Mustard Skittles on top.”

The bus will be making stops in Atlanta, Washington D.C. and New York City, where fans will have the opportunity to taste Mustard Skittles and snag some French’s National Mustard Day swag.

The unique flavor could come in handy for those who find themselves in a sad barbecue situation devoid of condiments, and likely would pair well with a pickle-flavored cocktail.