January 25, 2023
More Marketers Include Addressable Advertising In TV Campaigns
- by Robert Williams , August 1, 2023
Addressable television is growing more popular among marketers seeking to improve their targeting of specific households during regularly scheduled programming.
The portion of marketers who say they use addressable TV this year grew to 73%, up from 63% a year ago, according to a survey that researcher Advertiser Perceptions conducted …
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