• by Fern Siegel , August 8, 2023

Luxury car rental brand The Out just released its new campaign, the first creative by House 337.

The work spotlights the adventure the target audience craves — but in first-class style and comfort. The Out's fleet of cars includes the Defender and Range Rover, as well as the all-electric Jaguar I-PACE and convertible F-TYPE.

The campaign runs across digital out-of-home in London and on social media, highlighting the brand as the elegant way to drive to the great outdoors. It builds on the "Live Your Out" creative platform. 

Matthew Harrington, executive director at House 337, said: “The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”

The four campaign executions — "The Dine Out," "The Hang Out," "The Sleep Out" and "The Far Out" — highlight Britain’s natural beauty areas, from the beach to the lush verdant countryside.

Matthew de Graft-Hayford, head of marketing at The Out, said the brand's audience “wants an experience of adventure and exploration. The "Live Your Out" campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking.”

Last month, House 337 launched a dedicated practice for sport. Its various sports accounts include the England & Wales Cricket Board and Sky Zero.