Alex Abrantes has been
appointed Iris Worldwide's chief creative officer, North America.
Abrantes joins from FCB New York, where he served as executive creative director and led work for the Michelob Ultra, Spotify and
Hyundai accounts. He was named the No. 1 creative director in the world by The One Show in 2023 and 2024, in addition to winning two Emmys and 30 Cannes Lions.
He reports to Jill Smith, CEO,
Iris Americas.
Prior to FCB, he held senior creative roles at Publicis.
Based in New York, Abrantes will lead the creative teams in New York, Boston, Atlanta and Toronto. In addition,
Abrantes leads on key accounts, including CPK, IHG Hotels & Resorts, Gallo Brands and Ikea.
His hire comes after Iris’ global rebrand, with the mission to Participate or Perish. The
goal is to make brands stand out, defying traditional expectations. Samsung, Beiersdorf and California Pizza Kitchen are part of Iris Americas roster.
advertisement
advertisement
Jill Smith, CEO of Iris Americas, called
Abrantes “a world-class creative talent and a true cultural operator. He brings the energy, ambition and craft needed to push boundaries and build work that earns attention. But more than that,
he shares our belief in original ideas and creative courage — the kind of work that refuses to be templated or commodified. His leadership will be instrumental in helping our clients not just
show up in culture, but shape it.”
The hire is part of the agency's regional growth, which added a new Cheil Affiliate Network hub in New York.