• by Lisa Singer , Staff Writer, August 10, 2023

Behind the Scenes with Kerry McLeroy 

La Madeleine's Kerri McLeroy talks about life choices, taking risks, and being a self-proclaimed "nerd crafter."

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Eventually your roadmap is going to fall into place. There's not a manual that says on this date this has to be done and you're falling behind if you don't follow this schedule, so just be patient and don't get caught up in what other people think.” Kerri McLeroy has certainly found her place as vp of marketing at the French bakery and cafe, La Madeleine. In this episode of Brand Insider: BTS, Kerri shares her “random and fortunate” journey from a journalism degree into the food industry, the crossroads she struggled with, and how the industry’s constantly changing fast pace is keeping her there. You can watch the entire conversation here: