Ritz-Carlton, part of Marriott International, is relaunching its entire digital presence and tapped Stagwell’s Code and Theory to lead the makeover. 

The agency was tasked with creating an ultra-luxury look and feel to the hotel chain’s digital assets.  

The comprehensive redesign includes Ritzcarlton.com, more than 110 individual hotel websites,  RitzCarltonReserve.com, and the six Reserve property websites.  

The makeover “is representative of the future vision of The Ritz-Carlton brand and reflects the more contemporary aesthetic found across our recently debuted hotels and resorts,” said Chris Gabaldon, senior vice president, global luxury operations, Marriott International. 

Mike Treff, CEO, Code and Theory added, “The Ritz-Carlton is synonymous with delivering unforgettable experiences ... We worked to strategically, and visually, convey a luxury experience across the entire digital journey. We reimagined a guest-centric site structure to facilitate booking and exploration of content. We also identified opportunities across the guest journey to convey The Ritz-Carlton Gold Standard, allowing the site to be personal, attendant, flexible and anticipatory.”