Hyundai Motor America is bringing in-vehicle payments to customers with the introduction of Hyundai Pay.

The system allows drivers to find and pay for parking or electric vehicle-charging with their vehicle’s touchscreen, using securely stored credit card information. 

Hyundai has partnered with Parkopedia to launch Hyundai Pay’s first service, a new parking payment system. This system enables U.S. drivers to locate, reserve and pay for parking at 6,000 locations, all from inside their vehicle, after an initial set-up. 

Through the integration of Parkopedia’s Payment Platform and extensive parking data, Hyundai provides a convenient and seamless parking experience for drivers, removing the stress of finding and paying for off-street garage parking, with on-street curbside services to be provided in a future update.

Hyundai Pay launches with the 2024 Hyundai Kona available in dealerships this fall. An additional nine Hyundai models will get Hyundai Pay via model year changes or over-the-air updates and include Parkopedia parking payment services. In the future, the Hyundai Pay platform will also have additional features and electric vehicle-related use cases.  

Payments are kept secure using tokenization, which replaces card account details with a unique digital identifier, or token, that keeps data from being compromised.

“Hyundai Pay is the latest example of our continuous advancements in smart mobility and software-defined vehicles,” said Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America.

“With Hyundai Pay’s scalable e-commerce platform, we can elevate customer convenience and extend their digital reach by making every day needs — like finding and paying for parking — easier, swifter and safer via our connected-car, integrated-cockpit and secure-transaction technology.”

Drivers can also access the Hyundai Pay system through Hyundai’s Bluelink connected car services app.

The new service helps to address the stress experienced by many U.S. drivers when searching for parking, with 94% facing difficulties when locating parking, including 18% who encounter issues finding a space on every parking search, according to Parkopedia’s 2023 Global Driver Survey. 

There is also significant demand among American drivers for being able to find parking while inside their vehicles, with 58% wanting to be able to search for parking through their vehicle and 68% wanting to pay for parking through their in-car media system.