Former Peloton CEO John Foley has landed at a new startup, the rug company Ernesta, along with other top former Peloton execs -- Hisao Kushi, who serves as chief legal officer, and CTO Yony Feng—both of whom cofounded Peloton with Foley. "With interior design, Foley sees a rare opportunity—a category in which consumer interest is elevated, thanks to a decade of shows like Fixer Upper on HGTV, but investment in technology and innovation has been low," per Fast Company. "Plus, the price points are relatively high. At Ernesta, during beta testing, the average rug sold for around $2,000, though prices start at $250."