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Birkenstock Revenue Increases By 21%

Could it be the Barbie effect? Birkenstock Holding's revenue climbed 21% in the nine months that ended June 30. "A family-owned business that traces its roots back to 1774, Birkenstock’s trademark typically has been comfort rather than fashion," per Business of Fashion. "But it has also found favor among fashion aficionados, more so in recent weeks after one of its brands was featured in the blockbuster hit 'Barbie,' where Margot Robbie was seen donning a pair of pink Birkenstocks."

Read the whole story at Business of Fashion »

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