San Francisco-based direct-to-consumer jewelry brand Brilliant Earth has launched a new campaign that introduces its “Sol Collection” and features Emmy-nominated actress Camila Morrone (from Amazon Prime's "Daisy Jones and the Six").   

The company says this is its first multichannel national brand campaign and that Morrone is the first celebrity to serve as the “face” of the brand.  

The brand positions itself as a marketer of “ethically sourced” jewels.  

In addition to online ads the campaign includes a major out-of-home presence in New York, Los Angeles and San Francisco.  

The Sol Collection features eight signature pieces crafted with recycled gold, silver, and “Beyond Conflict Free” diamonds.  

The campaign is an in-house effort. Sample the work here.