FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024

Most media buyers (84%) who place advertising on free, ad-supported television (FAST) channels said they expect to increase their spending in 2024, according to the recently published “State of FAST” report from Comcast Advertising and Xumo, the FAST platform that is jointly owned by cable-TV giants Comcast and Charter.

Three …

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