It's the mashup du jour -- fast food and fashion. "Burger King in Brazil has teamed with Fila on a fashion collection inspired by its flame-grilled food that is accompanied by a campaign, 'The Collab
Born from Fire,'" per Marketing Dive
. "Similarly, McDonald’s in Canada partnered with Crocs for a limited-edition line of shoes, socks and Jibbitz charms inspired by brand mascots
Grimace, Birdie and the Hamburglar."
Read the whole story at Marketing Dive »