The News-Register, a news publication serving Yamhill County, Oregon, has announced several measures to fight a “broken publishing business model,” in the words of Jeb Bladine, president and publisher of the News-Register.
These changes will take place early in 2024. According to Bladine, the News-Register is planning:
Bladine writes, “Entire categories of advertising previously delivered in the newspaper business have mostly disappeared: department store, grocery, automotive, real estate, furniture and others.”
But he adds, “Those losses, thankfully, have been partially offset by some popular special newspaper sections that have been supported by the local business community.
Bladine continues, “Subscription sales remained relatively stable, but that portion of newspaper revenues has been sliced and diced by ever-increasing costs of production. And as print publications shrank, closed or converted to digital, our Oregon Lithoprint printing division experienced 30 percent reductions in sales.
He also notes, "We have maintained a news/editorial staff larger than most community newspapers in the region."
The News-Register also has a plan in place for increasing revenue. This includes: