• by Karlene Lukovitz  @KLmarketdaily, November 28, 2023

ThinkAnalytics has hired Matt Pagen, a former longtime Nielsen executive, as senior vice president of ThinkAdvertising.

ThinkAnalytics specializes in TV content discovery, viewer data insights and targeted advertising. ThinkAdvertising allows video service providers to create content-based behavioral audiences at scale with first-party data. 

Pagen will work with Strategic Advisor Jo Kinsella and have responsibility for developing new cross-platform advertising partnerships with video service providers and unlocking new audience segments at scale.

Pagen’s background includes more than 17 years with Nielsen, including senior vice president of digital client businesses and, most recently, general manager of planning, analytics and outcomes.