The ABC Television Network and ABC Family - Wieden + Kennedy

  • by January 30, 2006
The ABC Television Network and ABC Family have named Wieden + Kennedy New York to handle their media planning and buying accounts. OMD Los Angeles previously handled the accounts. The assignment includes media planning and buying for the Entertainment, News, Daytime and Late Night dayparts of the ABC Television Network, and all planning and buying for the ABC Family cable channel. The account is estimated at $80 million.
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