Omnicom Media Group has named Joanna O’Connell to the newly created role of chief intelligence officer, North America. She is tasked with leading the marketplace intelligence team that helps clients navigate the region’s media landscape.  

The appointment marks a return to the agency world for O’Connell, who started her career at digital agency Avenue A in 2000.  

Since then she has served as MediaMath’s CMO, Forrester’s principal analyst overseeing omnichannel advertising coverage, and most recently global marketing consultancy R3’s EVP of Innovation. 

“With her two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified to the task of uncovering and translating marketplace signals into marketing strategies that will deliver better business outcomes for our clients.” stated OMG North America CEO Ralph Pardo.  

As part of her remit, O’Connell will further develop OMG marketplace intelligence franchise initiatives, including the Future Signals education series designed to guide marketers through the future of identity in advertising, and the Council for Accountability and Standards in Advertising (CASA), a collaboration of OMG agencies, clients and media partners.