• by Teresa Buyikian , January 12, 2024

With the popularity of international flavors continuing to rise, as Marketing Daily has reported, the global love of sushi was bound to follow the trend.

The global sushi market is expected to grow by $3.81 billion over the next five years, according to the Global Sushi Restaurant Market 2024-2028 report published this week by ResearchandMarketing.com.

The sushi restaurants market is expected to experience “robust expansion, with a projected compound annual growth rate (CAGR) of 3.53%,” according to a release.

The study encompasses market size, forecasts, trends and challenges among approximately 25 key sushi establishments around the world. The sushi restaurants market is segmented by product, type (nigiri, sashimi or others) and by geography (APAC, North America, Europe, South America, Middle East or Africa).

Strategic marketing initiatives were seen to heavily influence market dynamics, as well as restaurant and food innovations, per the report.

“The latest trend gaining momentum in the market is innovative sushi dishes,” according to a ResearchandMarketing.com analyst.

Beyond the consumer demand for international tastes extending globally to Japanese cuisine, the increase goes hand in hand for the increasing desire for healthier food. As the report states, the drive for unique, new sushi dishes is expected to push sushi restaurant market growth for the following several years. The report is available here.