• by Fern Siegel , January 19, 2024

Quiet Storm has appointed Adele Meer as head of planning.

A former strategy director at The Brooklyn Brothers and The & Partnership, Meer will head the agency’s strategic arm, working on accounts such as Chicago Pizza and On the Beach.

She reports to CEO Rania Robinson and works alongside company director Jon Howard.

For the past three years, Meer was a consultant for various agencies, including Media Monks and ODD. She has developed strategic campaigns and projects in a diverse range of sectors, including automotive, apparel, energy and confectionery.

Meer led the launch of MINI UK’s first electric car with the “It’s time to feel MINI Electric” campaign. She also developed the new positioning for fashion brand Simply Be while at ODD, moving away from its plus-size focus to becoming the “fit expert.” So far, the repositioning has delivered a 23% increase in new customers. 

Robinson said: "As clients struggle with the on-going trading environmental pressures, finding smarter creative solutions has never been more important." She said Meer has experience in complex and challenging categories, calling her "one of the smartest strategists around."

The London-based creative agency, founded in 1995, is employee-owned. Its roster includes Haribo, Mercedes, Fage and Google.