• by Ray Schultz , Columnist, January 22, 2024

Collaboration platform LiveRamp is acquiring Habu for roughly $200 million in a stock-and-cash transaction.  

The deal will allow cross-cloud collaboration across clouds, warehouse, clean rooms and marketing channels such as email. In addition, the companies will achieve a single view of measurement across any walled garden, programmatic channel or media partner.

Scott Howe, CEO of LiveRamp, says: “Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer.” 

Howe adds: “Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.” Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” says Matt Kilmartin, CEO of Habu.

Kilmartin adds: “LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy.” 

According to the companies, the deal will streamline and simplify cross-cloud collaboration by seamlessly connecting data across clouds, warehouses, and clean rooms while reducing complexity and IT infrastructure constraints. Also, it will allow a single view of measurement across any walled garden, programmatic channel or media partner, they contend.