The Martin Agency has named executive creative director Jerry Hoak as the agency's next chief creative officer. He will succeed Danny Robinson who earlier this week was named CEO of the IPG agency.  

TMA said Robinson will act as CEO/CCO during the transition.  

Hoak joined Martin in 2016 and was quickly promoted to the role of executive creative director in recognition of the way he stepped in to help steer the creative department (alongside Robinson and Karen Costello) during a time of agency transition.  

During his eight-year tenure at Martin, Hoak has been a major contributor to agency growth, winning 18 new business pitches with a nearly 90% win rate. He has led pitch teams that won signature clients, including DoorDash, ABinBev, Carmax, Google, and Papa Johns.