Upbeat Super Bowl Ads Centered On Brands Perform Best
- by Robert Williams , February 16, 2024
The positive and humorous tone of many Super Bowl commercials this year reflected a public desire to be entertained, in contrast to social-message ads that were more prevalent during pandemic and in the wake of George Floyd’s death.
“Positivity, lightness, and comfort are in high demand as consumers turn selfward,” …
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