Mobile Ad Spending Set To Exceed $400B Worldwide
- by Robert Williams , February 21, 2024
Global spending on mobile advertising this year will grow 11% to $402 billion, according to a forecast by mobile market data and analytics company Data.ai. That growth is greater than the 7.5% increase for 2023, when demand weakened amid economic uncertainties.
An additional $171 billion was spent last year by …
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