Here’s some interesting data for healthcare marketers from a recent Harris poll conducted for CVS Health.
90% of Americans live within five miles of a retail pharmacy.
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7 in 10 prefer pharmacies for their healthcare needs because of convenient locations with evening and weekend hours.
1 in 3 Americans visit their pharmacy at least once per week.
40% of Americans of color visit their local pharmacies in person at least a few times per month to speak with a pharmacist for heart health services (32% compared with 19% for White Americans), education on diseases (32% compared with 18%), immunizations (30% compared with 19%), diagnostic tests (30% compared with 17%) and prescribing contraception (29% compared with 15%).
81% of consumers say they use digital technology to interact with their pharmacy, through websites, mobile apps and text messages.
See what CVS makes of the data in a report that can be accessed here.