Newly anointed Huge CEO Lisa de Bonis is quickly putting her stamp on the IPG shop’s leadership team. 

The firm has hired Chidi Achara as Chief Product Officer and Matt Weiss has been appointed Chief Brand Officer.  

De Bonis was promoted to CEO in January, succeeding Matt Baxter, who has left the agency and returned to his native Australia. Previously De Bonis served as Chief Product and Growth Officer. 

Most recently, Achara was President of Brain.ai, an AI and interface company. Earlier he held senior roles at banking platform Stash. 

Weiss is a six-year veteran of Huge and previously its team of account leaders.  He’s credited with developing some of the company’s key clients including Planet Fitness, Virgin Voyages and Darling Ingredients. 

Huge restructured last year and repositioned as a creative consultancy. Earlier this month it unveiled a new product for clients -- an AI-powered tool designed to help brands better understand the cultural trends important to their customers.