Accenture has been on a buying spree over the past week agreeing to acquire three companies that are being aligned with its digital creative agency unit Accenture Song.  

The acquisitions include Germany’s Mindcurv, Singapore-based Jixie and Melbourne-based The Lumery. 

Mindcurv is a cloud-based digital experience and data analytics company specializing in composable software, digital engineering, and commerce services for more than 200 clients worldwide. 

Jixie offers a suite of monetization and marketing growth tools. Its platform is described as an “advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights.” It services clients mostly in Indonesia. 

The Lumery is a martech consultancy that helps organizations with marketing transformation efforts. The transaction will bolster Accenture Song’s offerings in personalization, CRM and loyalty, testing and experimentation and automation.