• by Joe Mandese  @mp_joemandese, March 12, 2024

The Media Rating Council (MRC) has named Hannah Bolcar director of measurement audit operations, a new position at the council.

Bolcar -- who joins from SiruisXM/Pandora, where she was senior manager of sales development -- is responsible for leading the council's audit and accreditation activities.

These include audits of services in various media and advertising measurement lines with an emphasis in digital, but also including TV, radio, print, out-of-home and cross-media measurement, as well as emerging measurement methodologies.

Prior to SiriusXM/Pandora, Bolcar held a number of media agency service roles, including posts at Mindshare, Carat and Giovatto Advertising.