• by Fern Siegel , March 13, 2024

A new creative studio that reimagines a traditional agency has just launched.

Imagine This handles brand campaign concepts, TV and online ads, print and out-of-home production. Its mission is "bridging the gap between creative strategy, production solutions and artist representation."

Toby Walsh, previously partner-managing director at Familia, heads the new employee-owned operation, based in the U.S. and the U.K. It also services brands in South Africa.

The company offers brand and agency clients creative tools for every stage of campaign development. 

Dave East joins as partner and creative director, while Robyn Walsham is partner-Chief Brand Officer.

Walsham said: "We’re here to change the dynamic, offer up exciting new ways of working for creatives and create craft-forward, impactful work for brands. Watch this space.”