New York-based ad agency L&C has appointed Steven Moy as its first CEO. 

The agency was founded by creative veterans Gian Carlo Lanfranco and Rolando Cordova nearly four years ago. Last year, Germany’s Serviceplan Group acquired a 30% stake in the agency. 

Moy brings over three decades of agency experience to the role, most recently serving as CEO of Cheil Worldwide agency Barbarian. He also held positions as US Chief Technology Officer at Interpublic Group’s R/GA, CEO of Dentsu’s Isobar UK, and Managing Director of Publicis.Sapient. 

Lanfranco and Cordova issued a joint statement noting that Moy’s “reputation for leading iconic agencies speaks for itself, but most importantly, as a fellow immigrant, he understands our world consists of multicultural markets and having different perspectives is what makes the creative work transcend advertising and become part of culture.” 

Moy is Chinese and the L&C founders are from Peru.