• by Tanya Gazdik , Staff Writer, March 14, 2024

Ford Motor Co. executives are referring to the 2024 Lincoln Nautilus as a “spa on wheels."

That’s really not an exaggeration. Besides heated and massaging seats, drivers and passengers can experience the Lincoln Digital Scent feature. 

The vehicle comes standard with a collection of three in-cabin scents – Mystic Forest, Ozonic Azure and Violet Cashmere —  housed in the center armrest. Four new scents were recently added to the collection and are available for purchase:  Cloud Balsam, Serene Seashore, Twilight Embers and Sunlight Retreat. 

These are more than just air fresheners. You can actually choose the level of scent and how it is delivered via the direction of the air ducts by selecting different options on the vehicle’s control panel. 

If that’s not enough, there’s Lincoln Rejuvenate, a special experience available only when the vehicle is in park that includes scent, music and beautiful visuals on the 48-inch panoramic screen (the largest in its class) with the goal of both relaxing and then energizing. Drivers can pick the length of the experience and then sit back and enjoy the show. 

This feature, which is still being fine-tuned by engineers, will come standard in 2025 model year and via an over-the-air update for 2024 models later this year. 

Lincoln has found customers really do view their vehicles as a “sanctuary" -- it’s not just a marketing catchphrase, according to Monica Gorgas, Lincoln Nautilus brand manager.

“Think about coming home from a stressful day,” Gorgas says. “Maybe you just need a minute to decompress while you're sitting in the driveway before you go inside.” 

The technology doesn’t stop there. The vehicle is available with either a 2.0-liter turbocharged engine as well as a hybrid powertrain, and features Lincoln BlueCruise hands-free highway driving technology.

The reimagined interior maximizes space and combines tech with luxury, with new ambient lighting along with crystal-inspired details.

The Nautilus, which starts at $50,415, was designed and engineered for the brand’s younger, global customers, offering them choices in technology, design and powertrains based on their needs and lifestyles, Gorgas says. 

The brand’s competitive set includes Lexus RX350, Cadillac XT5, Audi Q3, BMW X5 and Mercedes-Benz GLE, Gorgas says. 

Via the Lincoln Digital Experience, drivers can create their own space, beginning at the 11.1-inch center-stack touchscreen and extending up and out into the main 48-inch panoramic display. 

The new display spans the entire dash and can be personalized to meet driver needs, accessing favorite apps and services from Google and Amazon through the new integrated native experience, as well as with Apple CarPlay and Android Auto.

“Nautilus is such an important vehicle for Lincoln,” Gorgas says. “With all the advanced technology and features, we are really focused on growing it for the ’24 model year. With all of the new connected experiences enabled in this vehicle, we are expecting not only to bring back loyal clients, but also attract younger and more diverse clients to the main plate as well.”