McKinney CEO Joe Maglio is taking on added responsibilities for Cheil Worldwide’s North American region. He’s been named to the new role of president of Cheil North America and CEO of digital agency Barbarian, succeeding Steven Moy who is departing to become CEO of New York-based agency L&C.  

Maglio will retain his CEO responsibilities at McKinney. The Cheil North America network includes McKinney, Barbarian, IRIS, CYLNDR and Cheil Dallas, Cheil New York and Cheil Canada.   

Over the past five years, Maglio is credited with tripling the size of McKinney’s revenues, in part achieved by reeling in new clients like Popeyes and Little Caesars. He also oversaw the creation of McKinney Health and the acquisition of influencer agency August United.   

McKinney has since expanded its creator focused work, winning projects with Kroger, Microsoft, Choice Hotels, Popeyes and Samsung.   

Maglio has also focused on company culture, leading to a 92% employee retention rate in 2023.  

Joining Maglio at the Cheil NA leadership level is Bill Mattis who has been named head of growth for the region, while retaining his role as managing director at McKinney. He’s credited with helping to secure client wins including Blue Diamond Almonds, Choice Hotels, Puma Running and Little Caesars for the agency.   

“What Joe and Bill have been able to achieve at McKinney is nothing short of tremendous,” said Minsoo Kee, CEO & regional head, Cheil North America.